CSI Discovery Summary:

Customer Service Intelligence (CSI) Discovery is a system for targeted promotion delivery that delivers relevant promotions to customers at the correct location and at the correct time by integrating technologies like location-based tracking, data mining and machine learning.CSI Discovery integrates Machine Learning, an Inference Engine, and any modern telecommunication system (sms, e-mail, etc) to provide intelligent campaign to businesses’ associates. It prevents spam and ensures good-will by sending only relevant promotions.
 
Machine Learning:

System Intelligence on identifying relevant promotions to the mobile users.
  • Extract knowledge from members’ transactional history, e.g.: purchased items,purchase   frequency, items relativity (the frequency several items are purchased simultaneously), etc.

  • Analyze the demographic features that maximize the purchase probability.

  • Periodical intelligence update for continuous learning of changing customer behaviors/buying trends.

  • Continuous machine learning based on the campaign tracking to ensure that the next promotional campaigns are useful to the potential customers.
 
Inference Engine:

Ensuring campaign that meet the needs of both businesses and their customers/partners/
subscribers.
  • Configurable system intelligence.

  • Business user empowerment to overwrite the system intelligence by creating their
    on-demand rules.

  • Flexibility in prioritizing certain promotions over the others by using attribute weight
    selection.

  • Utilization of subscribers’ interest and preference to select a useful promotion.
 
Modern Telecommunication System:

Reaching potential customers/subscribers anytime and anywhere.
  • Integrated with any telecommunication network, such as broadband network, Wi-Fi, GSM, 3G, 3.5G, etc.

  • Working with location-based infrastructure to provide campaign at the right place at
    the right time, reaching mobile users when they are within businesses’ vicinity.

  • Flexibility on the telecommunication means used to reach the customers/subscribers,
    ranged from SMS, MMS, e-mail or any other available means.
     
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